Contractor at work

A new era of
booked appointments

The most advanced lead engine for home service companies, auto dealers and clinics — built to fill your calendar, not your spreadsheet.

Book a strategy call

The most complete picture of
your pipeline you've ever had

Leads 148 leads captured
Cost per booked appointment $42 64% lower than before the system
Speed to lead48s
This month Follow-up set up by
your AGM team for you

Hi Mike, we've wired your new-lead texts, call-backs and reminders. Every enquiry gets a reply in under a minute.

Text-back12s average
24 booked 61 qualified this month
BookedQualifyingLost
Dana ReyesNorthline Roofing · Follow-up
Hi, I need my roof looked at after the storm — can someone come this week?
Free inspectionTue 10:30 · 45 min
Yes — Tuesday 10:30 is open. Want me to book it?
Booked. Confirmation and a reminder are on their way, and Mike will text you the morning of.

Services

View my services
Conversion website

Fast, mobile-first, one clear action per page. Tracking verified before launch.

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Missed-call text-back

Every missed call gets a text from your number inside sixty seconds.

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Google Search ads

High-intent searches in your service radius, call tracking on every click.

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Meta lead ads

Facebook and Instagram lead forms with creative built around your margins.

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Booking calendar

Appointments land in your calendar with reminders and no-show recovery.

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Retargeting

Warm audiences and seasonal offers that bring finished jobs back.

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Review engine

A review request after every job, routed to Google.

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Local search

Business Profile, map pack and citations that compound month over month.

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Reporting dashboard

Cost per booked appointment on one screen, reviewed on a weekly call.

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AI receptionist

After-hours calls answered, qualified and booked while you work.

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×
  • Cost per lead
  • Speed to lead
  • Show rate
  • Reviews
  • Retention
Sep 1, 2026 → Nov 30, 2026

Goal 1: Reduce cost per booked appointment

Most home service ads are judged on cost per lead, which rewards cheap enquiries that never book. We measure the number that pays the crew: cost per booked appointment. This quarter the plan moves budget toward the campaigns and hours that produce booked jobs, and fixes the follow-up gaps that lose the rest.

Cost per booked appointmentPaid adsOptimal$42 per booking>$90<$40

To bring this number down we will:

  1. Shift 30% of Meta budget into Google Search · Emergency (books at $45 vs $65)
  2. Add call tracking to every landing page so phone bookings are counted
  3. Tighten the service radius to 15 miles and add negative keywords weekly
  4. Answer every lead inside sixty seconds, seven days a week
Missed-call text-backRecovers roughly one in three calls that would otherwise go to a competitor.
Booked appointments ›Last five monthsTrending up 24 this month

Data

Cost per booked appointment$4264% lower than before the system
Pipeline · this month
60Booked20Qualifying3Lost
Speed to lead48 secondsA+Show rate81%B+ Google Search$45 per bookingA+Meta ads$65 per bookingA Reviews4.9 · 212A+Map packTop 3 in 6 of 9 areasC
Cost per leadPaid adsNormal $21
Booking rateFollow-upNormal 39%

Team

Account leadYour named point of contact

Runs your weekly call, owns the number that matters (booked appointments) and moves budget between channels when the data says so.

Paid media specialistMeta & Google

Builds and manages the campaigns around your service radius and margins. Negative keywords, creative refreshes and bid changes every week.

Automation engineerCRM & follow-up

Wires the text-back, call-back, qualification and reminder flows inside your own GoHighLevel account, then keeps them tuned.

Web designerConversion sites

Ships the fast, mobile-first site in week one and keeps every page pointed at a single action: book.

CopywriterOffers & messaging

Writes the pages, ads and follow-up texts in your voice, so a lead feels like they are talking to you, not an agency.

Reporting analystAttribution

Verifies tracking before launch and reconciles ad spend against booked jobs so cost per appointment is a real number.

Combining a website that converts, instant follow-up
and the paid ads that fill it.

How it works

An all-in-one growth
system, for businesses
that want more

Turn your website into your best salesperson.

Fast, mobile-first, one clear action per page. Tracking verified before launch. Live in week one.

1
1

Answer every lead in under 60 seconds.

Text, call, qualify and book — automatically, from a CRM set up in your own account.

2
2

Run Meta and Google ads into your service area.

Built around your margins and your radius, managed weekly. Your budget stays in your own ad accounts.

3
Can we get more calls from Queens this week?
Moved $300 into Google Search · Emergency and tightened the radius to 15 miles. Six extra bookings by Friday.
3

Everything you need in one place.

Bookings in your calendar, cost per booked appointment on one dashboard, a named person to call. New wins every week.

4
4

Everything the
Lead Engine
includes

Unlimited leverage to fill your calendar and change your business.

Finally, marketing that
looks at the whole business

One system for every part of the funnel —
from the first search to the finished job.

SpeedCopy that sells
◎Website
Tracking verified
Business ProfileMap pack
◈Local
search
Citations
Lead formsCreative
◐Meta
ads
Service radius
High-intent searchCall tracking
◉Google
ads
Negative keywords
Text in 60sCall-back
◍Follow-
up
Qualifying
Calendar syncReminders
◷Booking
No-show recovery
After every jobGoogle reviews
★Reviews
Referrals
Cost per appointmentOne dashboard
▤Reporting
Weekly calls
Warm audiencesSeasonal offers
↻Retargeting
Repeat jobs
After-hoursEvery call answered
◌AI
receptionist
Booked while you work
Book a strategy call
Cost per booked appointmentMissed-call text-backGoogle SearchMeta lead formsReview requestsCalendar syncSpeed to leadNo-show remindersService-area targetingConversion tracking
Landing pagesRetargetingAI receptionistPipelineQualifyingWeekly optimisationMap packNegative keywordsBooked appointmentsMonth-to-month

Built on the best

Powered by the platforms your customers already use —
and the tools that make them run as one machine.

  • Google Ads

    Search campaigns for people already looking for what you do.

  • GoHighLevel

    CRM, pipeline, calendar and every automation — set up in your own account.

  • Twilio

    Text and voice follow-up from your own business number.

  • n8n

    The workflows that connect leads, calendar, reviews and reporting.

  • Vercel

    Hosting that loads your site in under three seconds on mobile.

  • Meta

    Facebook and Instagram lead campaigns into your service area.

  • Google Business Profile

    Map pack, reviews and local search that compounds month over month.

  • Stripe

    Deposits, invoices and payment reminders without the chasing.

  • OpenAI & Claude

    AI qualification and after-hours answering with your context attached.

  • Cloudflare

    DNS, speed and protection for every site we ship.

Leads aren't the problem. Booked jobs are.
AGM · The Lead Engine
Every lead answered in under sixty seconds.
AGM · Speed to lead
One number to watch: booked appointments.
Client story · watch it →

Unlock all the potential
your business holds

Day 0
Strategy call
  • 20 minutes, no pitch
  • Numbers and market audit
Week 1
Website + CRM live
  • Conversion site, tracking verified
  • Instant text-and-call follow-up
Week 2
Ads live
  • Meta lead campaigns
  • Google Search in your radius
Day 14
First booked appointments
  • Calendar starts filling
  • Every lead answered in 60s
Month 2
Cost per appointment dialled in
  • Weekly optimisation
  • Negative keywords, radius, creative
Month 3
Review engine compounding
  • A request after every job
  • Map pack climbing
Month 6
Second crew, second location
  • Scale spend with confidence
  • Expand the service area
Year 1
Calendar full. Goal.
  • Predictable volume every month
  • One number you actually watch

For businesses
that want more

We believe that if you fix the follow-up, you can fix every other number in your business.

But most agencies haven't helped many of us do that. They hand over a list of names, react too late, and miss the full picture.

Our vision is a completely different way of looking at growth. A system where booked appointments are the norm. Where the website, the CRM and the ads run as one machine. Where every lead is answered in under a minute and every finished job asks for a review. Where you look at one number, and it goes the right way.

It's time to fill your calendar.
See how it works.

Book a strategy call